Exceptional Customer Experience

when customers say-so

You Gain An Unbeatable Competitive Advantage

WHAT WE DO

1. Elicit customer stories related to what shoppers want.
2. Assemble their stories into media assets.
3. Deploy assets to grow New, Used, Service and Finance.

Their Stories Tell Your Best Story

FREE DEALER CONSULTATION

HAPPY CUSTOMERS ON YOUR WEBSITE

GIVE SHOPPERS COMPELLING REASONS TO BUY FROM YOU
STAND OUT FROM YOUR COMPETITION

Click an image to visit their homepage

SHOPPERS TRUST CUSTOMERS

If you deliver exceptional customer experiences, you should be telling that story.
Except you can't. People don't believe advertising; especially from car dealers.

WHY-BUY MODEL

You have the same inventory as your competition, how do you stand out?

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WHY-BUY DEALERSHIP

Your website is virtually identical to, and your incentives are the same as your competition; how do you differentiate?

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WHY-BUY SALESPERSON

Your people are strangers and so are your competitors; customers help shoppers get to know, like & trust your people.

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CUSTOMERS IMPACT BUSINESS DRIVERS

Model Review Highlights

Dealer Review Highlights

Salesperson Testimonials

New Why-Buy

Used Why-Buy

Finance Why-Buy

PERSUASIVE ARGUMENTS NEED 3 "APPEALS" - Aristotle

ETHOS: Character and Credibility - People don't trust advertising but they trust customers, people like themselves who own what they're considering. It's social proof from similar others.

LOGOS: Logic - An appeal to reason.  Customers share practical ownership insights about how their vehicles improve their lives.

PATHOS: Emotion - Neuroscientists say emotion is the fastest path into the brain. Happy customers describe their vehicles and dealer relationships with emotional sincerity.

And One More Thing...

EMPATHY: Dealerships that provide customer videos demonstrate they understand what shoppers want and focus on giving customers what they need. That's appealing.

CONTACT
For Free Dealer Conslutation

Chuck Knerr, Agency Founder
chuck@saysoagency.com

469-986-7996