You have the same inventory as your competition, how do you stand out?LEARN MORE →
Your website is virtually identical to, and your incentives are the same as your competition; how do you differentiate?LEARN MORE →
Your people are strangers and so are your competitors; customers help shoppers get to know, like & trust your people.LEARN MORE →
ETHOS: Character and Credibility - People don't trust advertising but they trust customers, people like themselves who own what they're considering. It's social proof from similar others.
LOGOS: Logic - An appeal to reason. Customers share practical ownership insights about how their vehicles improve their lives.
PATHOS: Emotion - Neuroscientists say emotion is the fastest path into the brain. Happy customers describe their vehicles and dealer relationships with emotional sincerity.
And One More Thing...
EMPATHY: Dealerships that provide customer videos demonstrate they understand what shoppers want and focus on giving customers what they need. That's appealing.
Chuck Knerr, Agency Founder