Salespeople invite happy customers who have owned their vehicles for weeks or months. We interview customers outside their vehicles, inside and while driving. We elicit authentic experiences conveyed with sincerity, and personal insights that resonate with shoppers.
Customer stories are edited for time & clarity and assembled into a library of media assets to support New, Used, Service and Finance. Customer stories relate to shoppers' real concerns; to remove the obstacles to calling, submitting a lead or visiting the store.
We deploy your assets to unique video conversion pages (VCPs), hosted on a sub-domain of your website. Each VCP matches the context of a shoppers' needs & wants, to motivate making contact and taking next steps in the buying process.
We'll provide your digital agency with the assets to make your marketing efforts more effective. If you're running ads without customers, you're wasting money because people avoid advertising. But shoppers trust customers and welcome their point of view.
We typically interview 2 to 4 owners per model. and feature their reviews in Video Landing Pages For Each Model. Custom videos can be created to support digital campaigns.
All customers are interviewed about their shopping, purchasing and servicing experiences. Their videos are displayed in Video Landing Pages. Custom videos can be created to support digital campaigns.
ETHOS: Character and Credibility - People don't trust advertising but they trust customers, people like themselves who own what they're considering. It's social proof from similar others.
LOGOS: Logic - An appeal to reason. Customers share practical ownership insights about how their vehicles improve their lives.
PATHOS: Emotion - Neuroscientists say emotion is the fastest path into the brain. Happy customers describe their vehicles and dealer relationships with emotional sincerity.
And One More Thing...
EMPATHY: Dealerships that provide customer videos demonstrate they understand what shoppers want and focus on giving customers what they need.
Digital Video is the new Window Shopping
80% of shoppers who watched a video related to a purchase they were planning said they watched in the beginning of their shopping process.
Digital Video is the new Salesperson
In an attempt to try before they buy, people are increasingly seeking advice from real people they feel they can trust, about what to buy.
Today’s consumers assume marketers are trying to take advantage of them, so it’s important to establish credibility. But here’s the thing: You don’t actually have to prove you’re trustworthy if you can show that other people already trust you.
"We view a behavior as more correct in a given situation to the degree that we see others performing it.” That's Social Proof --Robert Cialdini author of "Influence."
Say-So videos lead shoppers to believe they will be happy with that model and be able to trust the dealership because they're watching customers who trust you demonstrate vehicles they're happy owning.
In 1992, scientist Giacomo Rizzolatti noticed that monkeys’ brains would fire not only when they performed an action, but when they saw someone else perform that action too. He later discovered the same tendency in humans.
This psychological phenomenon called "mirror neurons," means shoppers watching Say-So videos will tend to mirror your customers feelings. It's subconscious but powerful.
Chuck Knerr, Agency Principal