MARKETING IS A BLACK HOLE BECAUSE
PEOPLE AVOID ADVERTISING
But Shoppers Trust Customers

WHAT WE DO

1.
Elicit stories

Authentic and Sincere

Salespeople invite happy customers who have owned their vehicles for weeks or months.  We interview customers outside their vehicles, inside and while driving. We elicit authentic experiences conveyed with sincerity, and personal insights that resonate with shoppers.

2.
ASSEMBLE media assets

Your Library Sells 24/7

Customer stories are edited for time & clarity and assembled into a library of media assets to support New, Used, Service and Finance. Customer stories relate to shoppers' real concerns; to remove the obstacles to calling, submitting a lead or visiting the store.

3.
integrate INTO website

Differentiate

We deploy your assets to unique video conversion pages (VCPs), hosted on a sub-domain of your website. Each VCP matches the context of a shoppers' needs & wants, to motivate making contact and taking next steps in the buying process.

4.
ENHANCE digital ADS

Power of Social Proof

We'll provide your digital agency with the assets to make your marketing efforts more effective. If you're running ads without customers, you're wasting money because people avoid advertising. But shoppers trust customers and welcome their point of view.

OUR PROCESS

OUR BASE MODEL INCLUDES

owners review their models

We typically interview 2 to 4 owners per model. and feature their reviews in Video Landing Pages For Each Model. Custom videos can be created to support digital campaigns.

CUSTOMERS REVIEW DEALERSHIP

All customers are interviewed about their shopping, purchasing and servicing experiences. Their videos are displayed in Video Landing Pages. Custom videos can be created to support digital campaigns.

AUTHENTICITY

We work with your Web vendor to integrate with your website

Click on a homepage to see for yourself.

BASE MODEL and PRICING

CUSTOMER VIDEOS IMPROVE ALL YOUR CAMPAIGNS

We work with your existing agencies to serve the right videos for your campaigns. Customer video increases engagement by 300% over Ads

The average Facebook user Scrolls 300 feet in their news feed every day.
Customer Videos Make Them Stop Scrolling and Start engaging

DRIVING TRAFFIC

OPTIONS

why-buys

sales staff

recruitING

service

EXPLORE OPTIONS

WHY THE SAY-SO WORKS

PERSUASIVE ARGUMENTS NEED 3 "APPEALS" - Aristotle

ETHOS: Character and Credibility - People don't trust advertising but they trust customers, people like themselves who own what they're considering. It's social proof from similar others.

LOGOS: Logic - An appeal to reason.  Customers share practical ownership insights about how their vehicles improve their lives.

PATHOS: Emotion - Neuroscientists say emotion is the fastest path into the brain. Happy customers describe their vehicles and dealer relationships with emotional sincerity.

And One More Thing...

EMPATHY: Dealerships that provide customer videos demonstrate they understand what shoppers want and focus on giving customers what they need.

Digital Video is the new Window Shopping
80% of shoppers who watched a video related to a purchase they were planning said they watched in the beginning of their shopping process.

Digital Video is the new Salesperson
In an attempt to try before they buy, people are increasingly seeking advice from real people they feel they can trust, about what to buy.

Today’s consumers assume marketers are trying to take advantage of them, so it’s important to establish credibility. But here’s the thing: You don’t actually have to prove you’re trustworthy if you can show that other people already trust you.

"We view a behavior as more correct in a given situation to the degree that we see others performing it.” That's Social Proof --Robert Cialdini author of "Influence."

Say-So videos lead shoppers to believe they will be happy with that model and be able to trust the dealership because they're watching customers who trust you demonstrate vehicles they're happy owning.

In 1992, scientist Giacomo Rizzolatti noticed that monkeys’ brains would fire not only when they performed an action, but when they saw someone else perform that action too. He later discovered the same tendency in humans.

This psychological phenomenon called "mirror neurons," means shoppers watching Say-So videos will tend to mirror your customers feelings. It's subconscious but powerful.

When customers Say-So, it's true.

CONTACT
For Free Dealer Conslutation

Chuck Knerr, Agency Principal
chuck@saysoagency.com

Call or Text: 469-986-7996