when
customers
say-so,

YOU GAIN AN
UNBEATABLE
COMPETITIVE
ADVANTAGE

EXAMPLES

CUSTOMERS DIFFERENTIATE YOU

How do you help shoppers choose your models and your dealership? Your website and inventory are virtually the same as your competition. You have the same incentives and pricing.

If you deliver exceptional customer experiences, you should be telling that story! Except you can't. People don't believe advertising; especially not car dealers'.

But shoppers trust customers and value benefitting from the experience of others. Your happy customers will tell  stories of their shopping, purchase, ownership and service experiences. Their heartfelt stories tell your story; and give Shoppers the best reasons to choose YOU.

WHY-BUY MODEL

Owners are experts. They demonstrate exactly why it's the best vehicle for them. Their enthusiasm & insights prove it's still true, long after the sale.

LEARN MORE ABOUT MODEL REVIEWS →

PROMOTE ON: Dealer Website | Facebook | YouTube | Landing Pages | CRM

WHY-BUY DEALERSHIP

Customers share the very personal reasons they enjoyed buying. Their experiences tell your brand story and foster long-term relationships.

LEARN MORE ABOUT DEALER REVIEWS →

PROMOTE ON: Dealer Website | Facebook | YouTube | Landing Pages | CRM

WHY-BUY SALESPERSON

Your salespeople are strangers. Customers help shoppers get to know, like & trust your people. 97% of shoppers would prefer to choose their salesperson (Cars.com).

LEARN MORE ABOUT SALESPERSON REVIEWS →

SALESPEOPLE USE: with leads and callers to start a sales conversation.

CUSTOMERS ARE PERSUASIVE

Aristotle said, persuasive arguments need 3 "appeals;" Ethos, Logos and Pathos. 

ETHOS: Character and Credibility - People don't trust advertising but they trust customers, people like themselves who own what they're considering. It's social proof from similar others.

LOGOS: Logic - An appeal to reason.  Customers offer practical ownership insights about how their vehicles improve their lives.

PATHOS: Emotion - Neuroscientists say emotion is the fastest path into the brain. Happy customers describe their vehicles and dealer relationships with emotional sincerity.

And One More Thing...

EMPATHY: Dealerships that provide customer videos demonstrate they understand what shoppers want and focus on giving customers what they need. That's appealing.

EXAMPLES

Model Review Highlights

Dealer Review Highlights

Salesperson Testimonials

New Why-Buy

Used Why-Buy

Finance Why-Buy

CONTACT

For Dealer Consultation:
chuck@saysoagency.com

469-986-7996